PRYSM GROUP OFFLOADS RWM TO ROAR TECHMEDIA
Bristol-based Prysm Media Group, which had owned RWM since January 2018, had moved its entire collection of environmental exhibitions to Birmingham’s NEC to run alongside RWM, including the European Contamination Series, the Flood Expo and Marine and Coastal Civil Engineering Expo.
The sale is no surprise to industry insiders, as Prysm’s approach to the show had not been viewed in a positive light by some established exhibitors and the wider professional audience.
In addition to RWM, Roar Techmedia has acquired several trade shows in the healthcare, environmental and marketing technology sectors, having secured investment to do so from private equity firm Apiary Capital.
Roar Techmedia has significant experience in exhibition management, as the company’s Chairman Russell Taylor has previously managed ITE Group and Earl’s Court and Olympia.
Duncan Kirk, CEO of Roar Techmedia, commented: “The healthcare, environmental and B2B marketing sectors are not only growing rapidly in terms of investment, but are also high on the public agenda. More effective management of the aging population, large scale commercial recycling and digital transformation, are all critical to how we live, communicate and work.
“The potential to revolutionise these events not only in the UK, but also internationally, is significant. Out management team’s experience of engaging global audiences, with programmes of high-quality content will deliver a new experience to attendees and exhibitors alike.”
Dan Adler, Partner at Apiary Capital, added: “Roar Techmedia is taking advantage of a rapidly growing market opportunity and has a uniquely dynamic and powerful approach.
“The proven expertise of Roar’s management team, aligned with our track record in this sector, made it a compelling position for us. We look forward to working with the team as they implement their exciting plans for the exhibitions and to supporting the growth and global expansion of the business.”