Global Exhibition Consultant Matthias "Tesi" Baur and MBB Consulting are leading the way in challenging times by bringing a wide range of industry execs together to discuss how we expect the industry to change as a result of the Covid-19 crisis. This morning we had one of the onboarding calls for those people already involved and it was fantastic to see so many great faces on my call. Industry leaders from the UK to Australia and everywhere in between were on the call of around 20 people with another 80 due on similar calls throughout the week. With leaders from Organisers, Suppliers, Venues and Associations all involved in the process, it is sure to become a leading light for the global industry when considering how we will best come out of the global crisis. 
The outline of the Think Tank is below. If you feel you can contribute to the discussion and would like to get involved, please let us know on This email address is being protected from spambots. You need JavaScript enabled to view it. and we will pass you relevant details of who to contact. 

The Exhibitions Think Tank

A Think Tank for exhibition industry professionals to collaborate and share their skills and expertise to shape the future of the industry.

About the Think Tank

The exhibition industry is going through an extremely challenging time with uncertainty surrounding so many aspects of business. The current crisis raises many new challenges for us all and it’s hard to imagine just what kind of reality we will go back to. The only certainty is that the “old” exhibition industry we all know has gone for ever and our industry will be very different after this crisis. It is our responsibility to define the changes needed before our customers do it for us.

It’s an incredible opportunity to join your industry peers and be part of a ground- breaking project whilst making new connections. This is unlike all other online events; it is not a concept where you listen to a panel of speakers, because everybody is a speaker. In four sprints we will define the areas of change through a crowd-intelligence process and drill down in further levels from sprint-to-sprint to define exactly what has to change, how that would work for our customers and how the industry change can be executed.

Join our ‘Save and redefine the exhibition industry’ Think Tank, to learn and to share your wealth of knowledge and expertise in re-defining the way forward for B2B events.

This is a call to all exhibition industry friends to fight the crisis, bond with peers to define the change and save the industry.

The Sprints

The Think Tank will follow a path of structured group sessions designed to engage all participants in online discussion to share their expertise and ideas to arrive at solutions that address the key areas of change in the industry.

Working groups will be led by Team Leaders who will guide participants through the 4 Sprints. Groups may be determined by discipline (e.g. digital, marketing, operations, region etc.).

Each Sprint will include a survey and 2 online sessions plus workgroup discussions. All participants will be invited to complete the survey ahead of each Sprint, the results of which will be presented during the first of the two sessions.

The Exhibitions Think Tank

Survey results should inform the direction of workgroup discussion and any collaboration that takes place during the first session and workgroup sessions ahead of the second session, which is where groupwork is presented back to the entire Think Tank.
The outcome of each Sprint will inform the content of the next. After Sprint 4 a report will be produced that includes the outcomes from all the Think Tank Sprints, providing a compelling and valuable document that will guide exhibition professionals on how to shape their businesses for the future

Organised by:


The Exhibitions Think Tank is organised MBB Consulting Group, led by Matthias ‘Tesi’ Baur.