The Exhibitions Think Tank
A Think Tank for exhibition industry professionals to collaborate and share their skills and expertise to shape the future of the industry.
About the Think Tank
The exhibition industry is going through an extremely challenging time with uncertainty surrounding so many aspects of business. The current crisis raises many new challenges for us all and it’s hard to imagine just what kind of reality we will go back to. The only certainty is that the “old” exhibition industry we all know has gone for ever and our industry will be very different after this crisis. It is our responsibility to define the changes needed before our customers do it for us.
It’s an incredible opportunity to join your industry peers and be part of a ground- breaking project whilst making new connections. This is unlike all other online events; it is not a concept where you listen to a panel of speakers, because everybody is a speaker. In four sprints we will define the areas of change through a crowd-intelligence process and drill down in further levels from sprint-to-sprint to define exactly what has to change, how that would work for our customers and how the industry change can be executed.
Join our ‘Save and redefine the exhibition industry’ Think Tank, to learn and to share your wealth of knowledge and expertise in re-defining the way forward for B2B events.
This is a call to all exhibition industry friends to fight the crisis, bond with peers to define the change and save the industry.
The Think Tank will follow a path of structured group sessions designed to engage all participants in online discussion to share their expertise and ideas to arrive at solutions that address the key areas of change in the industry.
Working groups will be led by Team Leaders who will guide participants through the 4 Sprints. Groups may be determined by discipline (e.g. digital, marketing, operations, region etc.).
Each Sprint will include a survey and 2 online sessions plus workgroup discussions. All participants will be invited to complete the survey ahead of each Sprint, the results of which will be presented during the first of the two sessions.
The Exhibitions Think Tank
Survey results should inform the direction of workgroup discussion and any collaboration that takes place during the first session and workgroup sessions ahead of the second session, which is where groupwork is presented back to the entire Think Tank.
The outcome of each Sprint will inform the content of the next. After Sprint 4 a report will be produced that includes the outcomes from all the Think Tank Sprints, providing a compelling and valuable document that will guide exhibition professionals on how to shape their businesses for the future
The Exhibitions Think Tank is organised MBB Consulting Group, led by Matthias ‘Tesi’ Baur.