São Paulo is quickly becoming one of the cities of choice for global event organisers looking to take shows into Latin America. Not only is Sao Paulo Brazil’s largest city and the world’s seventh largest, but the infrastructure for events is sound with some fantastic venues in place. This makes it a significant destination for business and pleasure travellers around the world who want to get a taste of Brazil and South America. The city of São Paulo is capital to the state of the same name, particularly rich in historical, political and cultural value, giving visitors an authentic, memorable experience of a fascinating country.

Brazil is known for it's flair, we grow up watching the Brazilian football team, pictures from the annual Carnivals, and it all looks like bright colours and great fun, but there is a beating heart of strong business beating in the background ensuring that as a city it is the perfect option for international investment, with the events industry one in particular that the country see great benefit in attracting.

Because of its heritage and history, São Paulo is home to a number of statues, parks, museums and galleries. These create the perfect ambience in which to wander, while taking in the sights and sounds of this destination.

Image of the skyline of the biggest city in South America, Sao Paulo, Brazil

The skyline of the biggest city in South America, Sao Paulo, Brazil.

Situated in Southeastern Brazil, São Paulo is known for its unpredictable weather conditions. Its climate is a typically monsoon-influenced one. Summer temperatures average between 17 and 28 degrees Celsius, while winters are between 11 and 23 degrees Celsius. Generally, São Paulo is wet, with the summer season having a higher rainfall than the winter one.

As such a significant city and tourist destination, São Paulo hosts a number of fabulous events throughout the year, inviting visitors from all over the world as its guests. These include:

• The São Paulo Art Bienal – this sees almost 1 million people entering to see the impressive art on display.

• The São Paulo Fashion Week – this is the most significant fashion event in all of Latin America.

• The São Paulo Gay Pride Parade

• The March for Jesus – this occurs annually on Corpus Christi Thursday in Zona Norte.

• The International Transport Industry Show – a fabulous event showcasing all things transport-related.

• The International Film Festival

• The Electronic Language International Festival

• The Festival of Electronic Art

• Carnival – this is a traditional celebration, involving a parade of samba schools.

• The Brazil Grand Prix Formula 1 Sao Paulo

Because of the focus on the Brazilian culture that is such a distinctive characteristic of São Paulo, visitors can look forward to a full and exciting South American experience. With over 12 000 different restaurants, as well as pubs, clubs and discos, there is no shortage of activities and attractions for all visitors, regardless of age or profile.